Supreme AV
Engagement & B2B Lead Generation for an Event Production Company
Objective
Supreme AV, an event production company based in Massachusetts since 2004, sought to generate more high-value, corporate leads. Having only relied on word-of-mouth and referrals for lead generation, they needed a comprehensive digital marketing strategy to effectively target and engage their diverse audiences.
Our Insight
Recognizing the highly competitive nature of the event production industry, we understood that Supreme AV needed a strategy that would differentiate them from competitors and resonate with their specific audience segments. We identified the importance of a strong online presence, targeted B2B outreach, and effective lead generation tactics to achieve their goals.
The Idea
We developed a detailed digital marketing plan that began with an in-depth analysis of Supreme AV’s competitors and the creation of robust buyer personas for each of their target audiences. This foundation allowed us to tailor our approach to meet the unique needs and preferences of their potential clients.
Our first major step was a complete overhaul of Supreme AV’s website. We revamped the site with new copy and content from top to bottom, ensuring it effectively communicated their value proposition while also implementing detailed on-page SEO to improve visibility in search engines.
Understanding the importance of LinkedIn for B2B marketing, we managed Supreme AV’s social media accounts with a heavy focus on this platform. We developed and executed LinkedIn ad campaigns specifically designed for lead generation. To support these efforts, we created valuable lead magnets, such as a corporate event planning checklist, paired with rich landing pages and compelling ad creatives that resonated with their target audience.
Results
The comprehensive digital marketing strategy we implemented for Supreme AV resulted in a significant increase in reach and engagement, with an incremental boost in targeted leads.
The overhauled website not only improved search engine rankings but also enhanced user experience, leading to higher engagement and conversions. Supreme AV’s strengthened online presence and strategic B2B outreach have positioned them for sustained growth and success in the competitive event production industry.
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Both Supreme AV and the owner's LinkedIn profiles saw a multiplicative increase in organic visibility and reach, with a 2,538% increase in impressions and 1,580% increase in unique views in the first 90 days.
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In only one month, Supreme AV saw an 823% increase in web traffic, thanks to a combination of strategic SEO and ad campaigns.
This increased website visibility helped the event production company receive more inbound calls from clients seeking their services.
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Through SEO-friendly web content and impactful social media management, Supreme AV began to see an increase in inbound leads.