offerbite app
Lifting Off for App Launch with Robust Content & Strategy
Objective
OfferBite, an innovative app dedicated to helping local restaurants grow by offering real-time deals and promotions, needed a comprehensive marketing strategy to ensure a successful launch in the Orlando area and sustained growth post-launch as they expand nationwide. They needed support in building their marketing department from the ground up, including team development, process creation, and strategic execution with a strong focus on content. Additionally, they required sales and investor pitch decks, ad and content creatives, and social media management to drive their brand forward.
our insight
Recognizing the competitive landscape of the food and beverage industry, we understood that OfferBite needed to establish a distinct brand identity and effectively connect with both restaurants and users. Building a solid internal marketing structure was essential for long-term success, along with creating compelling content and campaigns that resonated with the target audience.
the idea
We worked closely with OfferBite’s founders and marketing leaders to build the marketing department from the ground up. This involved assembling and developing teams, creating and managing processes, and crafting a robust marketing strategy centered on content. We developed engaging sales and investor pitch decks, ad campaign creatives, an Instagram influencer campaign, and other creative content and strategies that highlighted OfferBite's unique value, both for B2B and B2C. Our efforts extended to managing social media platforms, ensuring consistent messaging, and fostering strong community engagement.
results
Our collaboration led to a successful launch of OfferBite, with the marketing department fully operational and poised for growth. The content and campaigns we developed drove significant app downloads and user engagement, while the sales pitch deck helped secure over 50 crucial restaurant partnerships in Orlando in under two weeks post-launch.
The targeted ad campaigns and social media management amplified OfferBite's presence in the market, enabling the app to make a strong impact in the local restaurant scene and support partner restaurants in growing their businesses through real-time deals and promotions.
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Total reach on Facebook grew to over 82,000 in under two weeks post-launch.
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Using our sales presentation, the OfferBite Sales team was able to secure over 50 restaurant sign-ups in the Orlando area in under two weeks.
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With a solid marketing foundation, a talented team, and scalable processes in place, OfferBite is now equipped to sustain and accelerate its growth over time. The strategies we implemented ensure the brand is not only thriving today but also well-prepared to adapt and succeed in the evolving market landscape.